Cebuana Lhuillier Relaunches “The Happiest Pinoy” Search
After a five-year hiatus, Cebuana Lhuillier proudly brings back its beloved “Happiest Pinoy” campaign—celebrating the resilience, joy, and optimism of Filipinos from all walks of life.
A Celebration of Filipino Spirit
Cebuana Lhuillier President and CEO Jean Henri Lhuillier shared his excitement about the relaunch, emphasizing the campaign’s role in honoring Filipinos who inspire others through unwavering positivity, even in tough times.
“Despite adversity, Filipinos always find a reason to smile, to be hopeful, and to spread joy,” said Lhuillier.
Who Can Join
Open to all Filipino citizens aged 13 and up, the competition features multiple categories:
- Masayahing Gen Z (Youth)
- Happy at 60 (Senior Citizens)
- No Way Kapansanan (Persons with Disabilities)
- Inspiradong Champion (Workers)
- Bagong Bayani, Hatid Sigla (OFWs)
- Bibo sa Negosyo (Entrepreneurs)
- Proud as Pride (LGBTQIA+)
- Creative Pinoy (Creative Artists)
Special Awards:
- Katutubo (TRIBO) – for Indigenous Peoples
- Happiest Ka-Cebuana – exclusive to Cebuana Lhuillier clients
This year’s search goes global, with a special focus on Overseas Filipino Workers who embody the Filipino spirit abroad.
Prizes
- Grand Winner: ₱500,000
- Category Winners: ₱35,000 each
- Special Awardees: ₱25,000 each
How to Join
Submit your entry through any of the following:
- Video Submission: Download the form via “Happiest Pinoy” social media, fill it out, and email it with your video to happiestpinoy2024@gmail.com.
- Google Form: Fill out the official entry form on the campaign’s social media pages.
- Cebuana Lhuillier Branches: Pick up and return physical forms at any branch nationwide.
More Than a Competition
“The Happiest Pinoy” isn’t just about finding a winner—it’s a celebration of what it means to be Filipino: resilient, hopeful, and joyful in the face of adversity.
Let your story uplift others. Be part of the search for the next Happiest Pinoy!
