After a five-year hiatus, Cebuana Lhuillier proudly brings back its beloved “Happiest Pinoy” campaign—celebrating the resilience, joy, and optimism of Filipinos from all walks of life.
Cebuana Lhuillier President and CEO Jean Henri Lhuillier shared his excitement about the relaunch, emphasizing the campaign’s role in honoring Filipinos who inspire others through unwavering positivity, even in tough times.
“Despite adversity, Filipinos always find a reason to smile, to be hopeful, and to spread joy,” said Lhuillier.
Open to all Filipino citizens aged 13 and up, the competition features multiple categories:
This year’s search goes global, with a special focus on Overseas Filipino Workers who embody the Filipino spirit abroad.
Submit your entry through any of the following:
“The Happiest Pinoy” isn’t just about finding a winner—it’s a celebration of what it means to be Filipino: resilient, hopeful, and joyful in the face of adversity.
Let your story uplift others. Be part of the search for the next Happiest Pinoy!